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The Power of Associating!

Building Dynamic Associations One Conversation at A Time

How can I join? How can I help? Two questions every association would love to hear. While advertising and technology are indispensable tools, the most powerful tool we have for building and maintaining strong and healthy associations is word-of-mouth. To associate means to connect. And the quality of our connections - with our members, staff and volunteers - is determined by the quality of our communication. There is a science to our words. Learning how to use this science enables us to communicate more accurately and respectfully: to prevent costly miscommunication and time-consuming misunderstanding; to save valuable time and energy; and to satisfy a core need that we all have to be seen and heard. While billions of dollars are spent annually on advertising and technology to reach people, word-of-mouth is still the most effective form of advertising. That’s the “power of associating.” In this exciting, entertaining and eye-opening program, discover how to apply the science of your words to build dynamic and successful associations that attract members and volunteers one conversation at a time!

Benefits Attendees Can Count On Include How To:

• Communicate with clarity and magnetism
• Save precious time, energy and resources
• Use the power of silence to make a point
• Fast-track problems into creative solutions
• Stop talking and start listening with understanding
• Build dynamic teams of cooperation
• Recover gracefully from foot-in-mouth disease
• Lead by example with excellence and credibility
• Economize words and maximize impact
• Build excellence in others with genuine appreciation